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Why are active ETFs gaining momentum?

Active ETFs are rapidly becoming a dominant force in asset management. In 2025, they accounted for 86% of all new U.S.-listed ETF launches, underscoring their accelerating adoption.1

Potential for better investment outcomes

Active ETFs give portfolio managers the flexibility to pursue opportunities based on research-driven insights—rather than simply tracking a benchmark like passive ETFs. This approach can help manage issuer-level concentration risk and adapt to changing market conditions.

Backed by global research expertise

Managed by Franklin Templeton investment professionals, these strategies are supported by global research teams with more than 75 years of experience delivering active investment solutions across market cycles.

The advantages of active management in an ETF

Active ETFs combine professional portfolio management with the structural benefits of the ETF wrapper, including:

  • Potentially lower operating costs
  • Intraday trading flexibility
  • Greater portfolio transparency
  • Operational efficiency under the ETF Rule2

Together, these features help make active ETFs a cost-efficient and flexible alternative to traditional mutual funds.

Our Active ETFs

Available across fixed income, equity, multi-asset and alternative asset classes